Blogging is an integral part of content marketing, especially if you want to build a loyal audience by attracting readers to your website. Without an engaging and informative blog, you can experience poor search engine optimization (SEO), fewer pages to share your calls-to-action, and a lack of clout with customers and leads.
However, blogging is a tricky process. You can have all the knowledge in the world about a particular subject, but nothing prepares you for getting behind that keyboard to start typing away. Here is how you can write the best blogs in simple steps to show customers that you are the industry leader to increase sales and brand awareness.
Plan Your Blog Post in Advance
This is the first step to composing a compelling blog post. You will struggle to get clicks if you do not plan and thoroughly research a topic that your customers cannot wait to read. The entire process of writing a blog can take more than a couple of hours, even if you type rapidly at eighty words a minute with the sharpest writing skills.
Do not be too hard on yourself if it takes a few days or a week to write a single page. It is necessary to spend time planning your post and thinking about it carefully before writing it to ensure that you provide quality content that people will engage with.
Pick an Interesting Topic
There is a famous saying, “No fun for the writer, no fun for the reader.” This applies to any industry because nothing kills a reader’s interest than a dull topic. Think about the type of articles you felt motivated by to finish reading from start to finish.
What made them so riveting to hold your attention for that long when there is so much other content you could have spent time on instead? Before turning on that computer to start writing the first few sentences, ask yourself if you find your chosen topic interesting enough to commit long-term.
If a specific topic does not evoke your enthusiasm, you will struggle to get others to enjoy your work no matter how well it is written. Some industries can be challenging to blog for, such as financial regulatory bodies or cardboard box manufacturing. However, never underestimate the power of persuasion in the magic of words. People will appreciate your invested time, effort, and knowledge if you can relay your passion for a subject through masterful pieces instead of clickbait headlines.
Create a Practical Outline
You do not need to make a long or detailed outline, but this should be a rough guide, so you do not ramble off-topic. Your outline should start with an introduction that provides a quick summary of what your blog post will cover. The body should focus on the tips you want your readers to learn, and your conclusion needs to wrap it all up effectively to drive home the message on a powerful note. Having an outline will also inspire you to get through all the steps to complete your blog post on time.
Market Your Blog Post
Even if you write a more riveting blog than the entire Harry Potter Series, there is no point if people cannot find it. This is where you will need some digital marketing skills to optimize your posts for on-page SEO and social engagement. The process will also involve SEO keyword research to know what terms to include in all your articles.
This will help Google rank your website higher, especially if your content is relevant and engaging. Once your site successfully reaches the top results on search engines, people would have to be blindfolded to avoid reading your hard work.